Striding Out in London - The Ethical Pitch!

We are looking for five ethical entrepreneurs to put forward their website to our panel of Ethical PR, Marketing and Branding experts who will review and share their tips on how you can effectively promote your ethical business in today's competitive environment!

Businesses are catching on to the fact that consumers are responding to companies with social and environmential credentials, so how do you effectively implement sustainable business practices and promote the triple bottom line authentically to avoid the greenwash!

Panelists include:-

• Kim Stoddart, Founder of Green Rocket, an ethical media relations company supporting companies in the green sector. Kim has more than nine years’ experience in PR and Communications, and she is a regular contributor to the press and aims to be a champion of business ethics and green issues.

• Al Tepper, Head of Marketing at Natural Collection, the UK's multiple award-winning online green shop.

• Lena Hanson, Network Manager at Forum for the Future. Lena develops and implements sustainability strategies, with a special responsibility for entrepreneurs, with a specialism in retail, leadership and sustainable procurement.

• Melissa Davis, founder of True Branding, a consultancy that advises companies on integrating responsibility into their brand strategy. She is also author or 'More than a Name: an introduction to branding’, a university textbook for design students and brand practitioners.

• Ben Maxwell is creative director and founder Totem a brand marketing agency for green businesses. He created his first brand whilst starting The Laundry, a revolutionary recycling service. This gave him a first hand understanding of brands' unique ability to grow entrepreneurial businesses whilst encouraging sustainable behaviour.

The panel will be facilitated by Morton Patterson, Striding Out's business coach.

To be held at The British Library. The Business & IP Centre is one of Striding Out's key partners and was designed to support SMEs and entrepreneurs from that first spark of inspiration to successfully launching and developing their business.

Vizards Tweedie Law  and Mazuma Money